Guides for small businesses that want more customers
Straight answers about websites, Google Maps and local SEO, written for people who'd rather be on the job than reading about marketing.
Can SEO help my business? What it can and can't do
An honest look at what SEO can do for a small business, what it can't, how long it takes, what drives the cost, and how to tell if it's working.
Read the guideHow local businesses show up in ChatGPT and AI search
What makes ChatGPT, Google's AI Overviews and other AI tools recommend a local business, and the practical steps to get your business mentioned.
Read the guideHow to choose an SEO company for a small business
The questions to ask an SEO agency before you hire it, the red flags to walk away from, and what a fair contract looks like for a small business.
Read the guideLocal SEO for contractors: a step-by-step guide
How contractors get found on Google Maps and in local search in 2026: your profile, service and town pages, reviews, listings and tracking, in order.
Read the guideSEO for Squarespace and Wix sites: what to fix first
What Squarespace and Wix already do for SEO, what they leave to you, and the fixes that get a small business found on Google and Google Maps.
Read the guideCan a website redesign help my business?
When a website redesign brings a small business more customers, the signs you need one, the signs you don't, what it costs, and how often to redesign.
Read the guideWhat is SEO? A plain-English guide for small businesses
What SEO means for a small business, how Google decides who shows up, the parts that actually bring in customers, and the words you'll hear explained.
Read the guideWhy SEO matters for small businesses (and when it doesn't)
Why SEO is important for a small business, what it does that ads and word of mouth can't, how it compares, and the cases where it isn't worth it yet.
Read the guideThe best Google Business Profile categories for contractors
The primary and secondary Google Business Profile categories top-ranked painters, roofers, plumbers, HVAC pros and electricians use, from 2026 data.
Read the guideHow much does a contractor website cost in 2026?
Contractor websites cost $500 to $6,000+ upfront or $150 to $300 a month. What each price gets you, the hidden costs, and how to choose.
Read the guideHow to get more Google reviews (without breaking the rules)
Copy-and-paste text messages, the best time to ask, how to reply to reviews, and the review tactics that can get a contractor's profile suspended.
Read the guideHow to get your contracting business on Google Maps
Step-by-step: create and verify a Google Business Profile as a contractor, set service areas and categories, and avoid suspension mistakes.
Read the guideHow many Google reviews do you need to rank on Google Maps?
We checked Google Maps in 5 trades and 5 US cities. The top 3 had a median of 122 to 3,384 reviews. Here's what that means for your business.
Read the guideWhy isn't my business showing up on Google Maps?
The 9 most common reasons a contractor's business doesn't appear on Google Maps, how to check each one, and what to fix first.
Read the guideDo you need a website if you have a Google Business Profile?
A Google Business Profile gets you on the map. A website helps you rank higher and win customers who compare. Here's when you need both.
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